Category Archives: Press

  1. Stars Group Update: Week 10/30/2017

    As we near closer to the launch of our pre-sale we are excited to announce the addition of two new advisors! With years of experience in the professional football industry, Jan Olde Riekerink and Vasilis Torosidis will bring a wealth of knowledge and expertise to our team. Both men have achieved great success in their professional football careers and are thrilled to be part of such an important venture for the game that has given so much to them. We are looking forward to working with Jan and Vasilis as they will bring great value to the vision of Stars Group. Please see below for their respective bios.


    Jan Olde Riekerink – Jan is an ex-professional footballer with decades of experience as both a player and coach. Most recently, Jan served as the head coach for Galatasaray, a top division club in Turkey, where he led them to a victory in the 2016 Turkish Cup Final. Jan has a truly global presence as his experiences have brought him across countless borders: Netherlands, Portugal, Belgium, Turkey, Ukraine, and China, amongst others. Jan has a plethora of experiences building football organizations and implementing a positive philosophy in playing culture.

    Vasilis Torosidis – Vasilis is a storied professional with years of experience at top European clubs. He has played for the likes of Roma, Olympiacos and Bologna, where he competed amongst the sport’s elite in some of Europe’s most competitive tournaments and leagues. Vasilis currently serves as the captain of the Greek national team, where he is the first defender in team history to record 10 international goals. In 2009-2010, Vasilis was awarded the recognition of “Greek Football Player of the Year”. Vasilis is a seasoned veteran that brings years of experience and leadership in the world’s most global sport, football.

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  2. STARS, the First Token in Professional Football

    Football (soccer) is an over $40 billion industry and the most popular sport in the world. However, there are considerable inefficiencies surrounding cross-currency transactions and lack of financial transparency in the football industry. Clubs are left paying at minimum 2-3% in fees when transferring money across borders. Hence, blockchain technology has the potential to make this ecosystem more efficient. A token platform that aligns the incentives of clubs, fans, and players would revolutionize the football industry.

    Enter STARS

    Stars Group seeks to disrupt the football space with STARS token – a sports club-backed ERC-20 token that will conduct transactions within professional football clubs. Such transactions can be tied, but not limited to, the sale of merchandise, player and club/stadium memorabilia, food and beverage sales, and tickets (single-game, group, corporate, mini-season and full-season packages).

    Fan utilization of  STARS token will displace the current third-party infrastructure that many clubs currently use as a marketplace for tickets and merchandise. Contingent upon the successful implementation of STARS token for fan use, the group plans on exploring its use as a currency that facilitates player transfer fees between clubs. The security of token technology, full transparency of the ledger, and the decentralized nature of a token based on the Ethereum blockchain provides our global stakeholders to join the emergence of a revolutionary financial ecosystem

    Stars Group envisions there will be a time in the not-so-distant future where €198 million transfer fees, €1.8 billion broadcasting rights, $100 million sponsorship deals, and £4 billion club valuations will all be transacted through digital currency.


    The STARS team is lead by Founder and CEO Daniel Taylor. After a career as a professional football player, Daniel co-founded StarsGroup and the Only4Stars International Sports & Entertainment Corporation Ltd (ISEC). Only4stars is a global football, marketing, match and sports tourism agency that specializes in developing and managing elite youth players, high profile players, and coaches around the world. Daniel also co-founded Tipster, an iOS App and Web Widget featuring personalized style advice from vetted influencers. Tipster has been featured in Vogue, WWD, Yahoo Style, and Good Day New York.

    I recently had the opportunity to chat with Daniel about his vision for STARS to shed some light upon the use case of the token:

    What made you realize that there is potential in applying blockchain technology to football? In particular, which key problem(s) with the traditional football does your product/platform solve?

    As a football agency, we have found that there are many financial/operational inefficiencies within the industry.

    1. Football is an ecosystem in itself, that does not operate as a byproduct of any single economy, but rather has ties to a diversity of countries, currencies, capital inflows, and football market dynamics.
    2. The unfortunate reality of the industry is that corruption does exist, and FIFA is doing all they can to crack down on financial fair play, and require transparency from an ownership/transaction perspective.
    3. There are very few opportunities for the fans of the world’s #1 sport to give back to the game and engage.  I’ve had colleagues, friends, fans, and superfans all express their interest in getting involved in the game or give back to their team.
    4. Club’s receive sponsorship, broadcasting, merchandise sales, tickets sales, and transfer fee revenue in different currencies, and at each exchange/transaction point, the club loses money in transaction fees.
    5. Payment delays are rampant throughout the industry.

    Why is it necessary to implement blockchain protocols in order to solve the problem you mention above?

    The Stars Platform will issue STARS token (an ERC-20 token) that operates on the Ethereum blockchain. The smart contract protocol solves various issues mentioned above.  Just look at the current player transfer process. When two clubs agree to sell a player, the players goes to their new club for a medical check up. After the player passes their medical test, the player will sign the new contract, and then the buyer will transfer funds in the denomination of the seller’s choosing.  The smart contract protocol will automate this process, and ensure that the transfer is made on time, for the agreed to amount with a singular currency, eliminating the currency exchange. This saves saving time and money in the transfer process. Furthermore, FIFA, and every token holder will be able to see that the transfer was made on the distributed ledger, providing full transparency and security to the transfer process.

    How did you engineer aligned incentives for the STARS token to flow seamlessly across your platform? Describe each main category of people involved in this ecosystem and respectively why they would want to spend and/or hold the STARS token.

    Stars Group will be the first sports club group and first club in general to use blockchain technology.  Fans can redeem STARS token for access to in-platform products and services such as merchandise, player and club/stadium memorabilia, food and beverage sales, exclusive tickets, and digital content. Subject to the successful implementation of Stars Group Platform, we will consider exploring opportunities to license the proprietary API to other professional football clubs for merchandise sales, transfer fee, and operational purposes. For clubs, STARS token has the potential to enable transactions to become seamless and risk free for teams that operate utilizing multiple currencies.

    What is the advantage of having your own token on the STARS platform as opposed to completing payments in ETH or BTC?

    The underlying value of ETH is ICO’s. The underlying value of BTC are online purchases for various goods and services. STARS has the potential to be a currency tied to the global football market, connected to but not contingent on the market of ICO’s or the general market for online goods and services. Demand is driven by increased utilization and the growth of our market, and therefore price fluctuations will be a bi-product of the football economy.

    Thank you, Daniel, for sharing your vision for this platform that seeks to disrupt professional football – and potentially lead the way for other football clubs and even other sports clubs to follow suit to create a more transparent and efficient system.

    Token Sale

    The Stars Group public crowd sale is scheduled for November of 2017 and aims to raise a maximum $51 million. The total token supply is 500 million (500,000,000) STARS, which will be allocated to the following: 60% sold in the token sale, 15% team, 15% reserve, 8% reserved for token sale bonuses, 2% allocated for marketing, legal, miscellaneous fees.

    Tokens will be open for purchase with ETH and BTC on All tokens will be transferred to purchasers’ wallets at once during the token distribution (December 2017).

    STARS, the First Token in Professional Football


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  3. Stars Group Issues Statement for Proposed Initial Coin Offering

    By Gerald Nash,

    In an over $40 billion global industry, football (soccer in some areas) serves as the world’s largest and most lucrative sport. The continuously increasing frequency of cross-currency transactions and lack of transparency in financial fair play makes the football industry highly susceptive to the revolutionary blockchain technology. The solution is being pursued by Stars Group, an ownership conglomerate of professional football clubs and subsidiary of Only4Stars. Stars Group will introduce the STARS token, a sports franchise-backed token on the Ethereum blockchain, as a means to providing a fundamental currency that supports the transactions of merchandise sales, ticket sales, live-stream broadcasting and inner-group player transfers.

    Stars Group aims to utilize STARS token to disrupt the sports industry. The fluidity of a single currency, full transparency of the ledger and the decentralized nature of a token based on the Ethereum blockchain provides the company’s global stakeholders with the opportunity to participate in the exponential growth of the sports industry.

    Stars Group envisions a day in which €198 million transfer fees, €1.8 billion broadcasting rights, $100 million sponsorship €198 million transfer fees, €1.8 billion broadcasting rights, £4 billion club valuations will all be transaction through digital currencies.

    London — 2 October 2017 — Stars Group (“Stars” or the “Company”), an ownership conglomerate of professional football (soccer) clubs, announces today the launch of an Initial Coin Offering (ICO). The number of shares to be offered is 500,000,000 and the price range per share has not yet been determined. The Company will be listed under the ticker symbol “STARS” and has not yet determined which exchanges the token will be available.

    The offering will be made only by means of a white paper. When available, copies of the preliminary white paper relating to the offering of these tokens may be obtained through the website.

    You can follow them for more updates and information on their social media.




    Note: This press release shall not constitute an offer to sell or the solicitation of an offer to buy.

    For media enquiries, please contact:

    [email protected]

    In the UK

    Daniel Taylor

    +1 914 374–1006 (London)

    In the US

    Brandon Muto (New York)

    +1 650 483–1644

    Morgan Zoroya (Philadelphia)
    +1 248 933 9038

    About Stars Group

    Stars is an ownership conglomerate of professional football clubs operating primarily within Western and Eastern Europe. Western and Eastern Europe includes the key markets of England, Portugal, Italy, Netherlands, Belgium, Greece, Slovakia and Turkey, which collectively account for over 60% of the €25 Billion European football industry. Stars, a subsidiary of the player and match agency Only4Stars, operates solely within the professional football industry. Stars is supported by 15 employees across six countries: US, UK, Greece, Netherlands, Portugal and Brazil.

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